Maybe you’ve seen this video from Moonlight Swami in which he unboxes an Xbox One sent to him early by Target. Or, conversely, maybe you’ve seen Francis unbox his PS4. It seems as though Francis’ unboxing was facilitated purposely by Sony, whereas Microsoft claims that Moonlight Swami’s early shipment was in error. Do you think, however, both of these unboxings were done purposely as a way to garner some more buzz before release?
I mean, it would kind of be a smart move for either company to do something like this. Sending otherwise unobtainable systems to a few lucky people who pre-ordered is a way to let the public see exactly what’s inside the box. It’s one thing for a company to do an unboxing video like this one from Sony or this one from Microsoft, but it’s another for customers to be able to tell exactly how the controller feels, show what the system looks like in reference to other objects, (the PS4 in the Francis video actually looks slimmer than the stock photos make it out to be) and can overall excite people for the upcoming release.
As it is, there’s not a whole lot that can be done on these systems as of yet, but the initial reaction one has when opening up their box for the first time is marketing gold, if you ask me. Will a video like these change my buying habits? No; not at all. On the other hand, it may do just that for somebody who’s still on the fence about which system to buy on Day One, if they even want to buy one at all.
Whether these early releases were purposely done or completely unintentional, I think many of us can agree that these are some lucky customers!
On the other hand, let’s look at how each company reacted to the unboxings. Shuhei Yoshida retweeted the Francis video on his Twitter, whereas Microsoft responded by banning poor Moonlight Swami’s system until the release date gets closer. This makes me think Sony’s unboxing was done purposely, whereas Microsoft’s was, in fact, an error. Banning a system publicly and taking down Youtube videos of your system is usually bad PR, whereas encouraging fan enthusiasm is good PR. Microsoft wouldn’t purposely send out systems just to ban them… I think.
One last tidbit of info to go along with this is to note what the public thinks about each system as of now, right as we go into the launch weeks. The official Xbox One unboxing video has been out for a little over 3 months, and it’s garnered about 40K likes, and 30K dislikes, although the dislikes are probably from PS4 fanboys. On the flipside, the PS4 unboxing has about 30K likes and 1.5K dislikes on Youtube, and it’s only been up for a day. Not to mention, the views to likes ratio is about 25 views per like on Sony’s video, but 76 views per like on Microsoft’s video. That’s a pretty big discrepancy, if you ask me.
I’m not trying to be biased here; I’m simply reading the numbers as I see them on Youtube. It’s just facts, and you can do the math for yourself, if you’d like. If you know me, you know I’m a fan of the PS4 over the Xbox One at this point, but that bias isn’t going into this article. From the company’s reactions to the fans’ unboxings, to the fans’ reaction to the company unboxings, I’m simply stating the facts. Right now, the facts say that the PS4 seems to be the system of choice among Youtubers. This may or may not reflect the consumer base’s preferences as a whole, but it may paint a pretty accurate picture; we’ll have to wait and see.
Any thoughts? Post them in a comment below, leave a like or a follow, check my Twitter @OpinionAsAGamer for little tidbits of info, and have a great day.
The Future Is Upon Us